Erica Martin

Erica is a seasoned leader in the marketing and communications industry, bringing over 15 years of experience to her role as the Director of Marketing and Member Experience at Strategic Club Solutions. With a diverse background in membership organizations across higher education, non-profit, and hospitality sectors, she is dedicated to building brand awareness, engaging the right audiences, and attracting the ideal clients for each unique setting.

Leading with creativity and insight, Erica excels in crafting compelling narratives that highlight a club's unique lifestyle and offerings. Her passion for storytelling is matched by her commitment to innovation, as she employs strategies to ensure that each club stands out in a competitive market. Her approach not only attracts ideal members but also enhances their experience, fostering a sense of community and loyalty that drives long-term engagement.

Erica’s leadership style is characterized by her collaborative spirit and her ability to inspire teams to achieve excellence. She effectively manages both high-level strategic initiatives and meticulous execution, ensuring that every club she partners with achieves its goals with precision and foresight. This dual focus is essential for navigating the complex demands of the private club industry.

Her vision extends beyond traditional marketing, as she actively explores new ways to enhance member engagement and satisfaction through experiential marketing and personalized member journeys. Her forward-thinking approach ensures that Strategic Club Solutions remains at the forefront of the industry, continually evolving to meet the changing needs of its clients and their communities.