--- title: Your Beginning-of-the-Year Checklist description: Kick off the new year with our Top 5 January Must-Dos for club managers. Discover essential tips to optimize your club's collateral, finalize your annual social calendar, collaborate with your chef on event menus, prepare your budget, and ensure your HR policies are current. Start the year strong with strategic planning and proactive management! image: https://strategicclubsolutions.com/hubfs/Retention%20(1).png --- ![Phone](https://strategicclubsolutions.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/icons/phone.svg) 262-661-2582 [Follow us on LinkedIn](https://www.linkedin.com/company/strategic-club-solutions) [Follow us on Facebook](https://www.facebook.com/StrategicClubSolutions) [Follow us on Instagram](https://www.instagram.com/strategicclubsolutions/) [Follow us on Facebook](mailto:Results@StrategicClubSolutions.com) [![](https://strategicclubsolutions.com/hs-fs/hubfs/SCS%20Secondary%20Logo_Full%20Dark.png?width=739&height=260&name=SCS%20Secondary%20Logo_Full%20Dark.png)](http://www.strategicclubsolutions.com) ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) - [Our Services](https://strategicclubsolutions.com/strategic-planning) Show submenu for Our Services - [Strategic Planning](https://strategicclubsolutions.com/strategic-planning) - [Executive Search](https://strategicclubsolutions.com/executive-search) - [Training & Professional Development](https://strategicclubsolutions.com/training) - [Membership Marketing](https://strategicclubsolutions.com/membership-marketing) - [Strategic Communications](https://strategicclubsolutions.com/strategic-communications) - [Branding](https://strategicclubsolutions.com/club-branding) - [Employee Experience](https://strategicclubsolutions.com/employee-experience) - [Employee & Member Surveys](https://strategicclubsolutions.com/surveys) - [Operational Solutions](https://strategicclubsolutions.com/consulting) - [Interim Management](https://strategicclubsolutions.com/interim-management) - [Racquet Resources](https://strategicclubsolutions.com/racquet-resources) - [About SCS](https://strategicclubsolutions.com/meet-the-team) Show submenu for About SCS - [Meet our Team](https://strategicclubsolutions.com/meet-the-team) - [Our Clients](https://strategicclubsolutions.com/our-clients) - [Our Partnerships](https://strategicclubsolutions.com/partners) - [In The News](https://strategicclubsolutions.com/contact-us-0) - [Testimonials](https://strategicclubsolutions.com/testimonials) - [Resources](https://strategicclubsolutions.com/scs-blogs) - [Capital Planning](https://strategicclubsolutions.com/navigator) - [Education](https://strategicclubsolutions.com/education) - [Our Services](https://strategicclubsolutions.com/strategic-planning) Show submenu for Our Services - [Strategic Planning](https://strategicclubsolutions.com/strategic-planning) - [Executive Search](https://strategicclubsolutions.com/executive-search) - [Training & Professional Development](https://strategicclubsolutions.com/training) - [Membership Marketing](https://strategicclubsolutions.com/membership-marketing) - [Strategic Communications](https://strategicclubsolutions.com/strategic-communications) - [Branding](https://strategicclubsolutions.com/club-branding) - [Employee Experience](https://strategicclubsolutions.com/employee-experience) - [Employee & Member Surveys](https://strategicclubsolutions.com/surveys) - [Operational Solutions](https://strategicclubsolutions.com/consulting) - [Interim Management](https://strategicclubsolutions.com/interim-management) - [Racquet Resources](https://strategicclubsolutions.com/racquet-resources) - [About SCS](https://strategicclubsolutions.com/meet-the-team) Show submenu for About SCS - [Meet our Team](https://strategicclubsolutions.com/meet-the-team) - [Our Clients](https://strategicclubsolutions.com/our-clients) - [Our Partnerships](https://strategicclubsolutions.com/partners) - [In The News](https://strategicclubsolutions.com/contact-us-0) - [Testimonials](https://strategicclubsolutions.com/testimonials) - [Resources](https://strategicclubsolutions.com/scs-blogs) - [Capital Planning](https://strategicclubsolutions.com/navigator) - [Education](https://strategicclubsolutions.com/education) [Contact Us](https://strategicclubsolutions.com/contact-us) [Employee Experience](https://strategicclubsolutions.com/scs-blogs/tag/employee-experience) [Club Governance](https://strategicclubsolutions.com/scs-blogs/tag/club-governance) [Strategic Communications](https://strategicclubsolutions.com/scs-blogs/tag/strategic-communications) [Membership Marketing](https://strategicclubsolutions.com/scs-blogs/tag/membership-marketing) [Surveys](https://strategicclubsolutions.com/scs-blogs/tag/surveys) [Strategic Planning](https://strategicclubsolutions.com/scs-blogs/tag/strategic-planning) [Training](https://strategicclubsolutions.com/scs-blogs/tag/training) [Professional Development](https://strategicclubsolutions.com/scs-blogs/tag/professional-development) [Club Operations](https://strategicclubsolutions.com/scs-blogs/tag/club-operations) [Executive Search](https://strategicclubsolutions.com/scs-blogs/tag/executive-search) [Club Branding](https://strategicclubsolutions.com/scs-blogs/tag/club-branding) # Your Beginning-of-the-Year Checklist [![Erica Martin](https://strategicclubsolutions.com/hs-fs/hubfs/1-4.png?width=50&height=50&name=1-4.png)](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 01 January, 2020 ![](https://strategicclubsolutions.com/hubfs/Retention%20(1).png) ### Top 5 January Must-Dos: **1. Review your [collateral](https://strategicclubsolutions.com/membership-marketing)** - Look for outdated images and images with Members who have left and note them for replacement. - Create a shot list now so that when you’re in season, you’re prepared. - Evaluate your photos. Is the quality in-line with your Club’s brand experience? - Identify current stock photography and develop a plan to replace with authentic images from your Club. - Start building your library during the quiet season so that you’ll have plenty of content for social media when things get busy. **2. Complete your entire annual social calendar** - This includes all social activities and sporting events. - Reach out to new Members to make sure they’re aware of your biggest events and help them to secure advanced reservations. - Some Clubs give new Members VIP access to their biggest sell-out event to create anticipation. - Develop a Member plan to excite, introduce, and help make event reservations.  **3. Schedule a time to sit with Chef** - Go over the event calendar and make a culinary plan for every event. This will ensure you aren’t scrambling when your newsletter is due or your event arrives. **4. Prepare each month’s budget** - Review your annual budget with your key managers every month. Be sure to also forecast business, as things change and your operating budget is usually an educated guess. - Each month, you should forecast and re-forecast 90 days out so you can anticipate additional staffing needs, develop top-line revenue ideas to engage and excite, and reallocate resources or reductions in spending. The best managers review financial performance daily and weekly to see if sales are on-trend, and if not, what needs to be adjusted to ensure a great experience. - Use this monthly opportunity to teach and coach your managers. Financial acumen is one of the critical pieces missing in today’s management talent pool. **5. Make sure your HR policies are up-to-date** - Check the Society for Human Resource Management for any recently-passed employment legislation. Schedule Your Consultation ![Form CTA](https://no-cache.hubspot.com/cta/default/46927948/interactive-185124419393.png) Next Post ###### [Turn Your Pro Shop Into a Profit Shop](https://strategicclubsolutions.com/scs-blogs/turn-your-pro-shop-into-a-profit-shop) ### Similar Blog Posts #### [Strategic Club Solutions Welcomes Jeffery Murray, CCM, CAM, FMP](https://strategicclubsolutions.com/scs-blogs/strategic-club-solutions-welcomes-jeffery-murray-ccm-cam-fmp) [![](https://strategicclubsolutions.com/hs-fs/hubfs/Joyce%20Announcement.png?width=352&name=Joyce%20Announcement.png)](https://strategicclubsolutions.com/scs-blogs/strategic-club-solutions-welcomes-joyce-m.-halama-ccm-as-principal-trainer-club-consultant) #### [Strategic Club Solutions Welcomes Joyce M. Halama, CCM as Principal Trainer & Club Consultant](https://strategicclubsolutions.com/scs-blogs/strategic-club-solutions-welcomes-joyce-m.-halama-ccm-as-principal-trainer-club-consultant) [![](https://strategicclubsolutions.com/hs-fs/hubfs/BoardRoom%20Awards.png?width=352&name=BoardRoom%20Awards.png)](https://strategicclubsolutions.com/scs-blogs/boardroom-awards-2024) #### [Celebrating Excellence: Strategic Club Solutions Wins Big at BoardRoom Awards](https://strategicclubsolutions.com/scs-blogs/boardroom-awards-2024) [![SCS Primary Logo](https://strategicclubsolutions.com/hubfs/SCS%20Primary%20Logo_Full%20Light.png)](https://strategicclubsolutions.com/) Award-winning consulting for private clubs and communities. Specializing in strategic planning, executive search, training and professional development, membership marketing, strategic communications, club branding, surveys, employee experience, and operational strategies. [linkedin icon](https://www.linkedin.com/company/10486090) [facebook icon](https://www.facebook.com/StrategicClubSolutions) [instagram icon](https://www.instagram.com/strategicclubsolutions/) ### Menu - [Our Services](https://strategicclubsolutions.com/strategic-planning) - [About SCS](https://strategicclubsolutions.com/meet-the-team) - [Capital Planning](https://strategicclubsolutions.com/navigator) - [Education](https://strategicclubsolutions.com/education) ###### Get In Touch ![Phone Icon (1)](https://strategicclubsolutions.com/hubfs/Phone%20Icon%20(1).png) 262-661-2582 ![Phone Icon (2)](https://strategicclubsolutions.com/hubfs/Phone%20Icon%20(2).png) [Results@StrategicClubSolutions.com](mailto:Results@StrategicClubSolutions.com) ![Phone Icon (3)](https://strategicclubsolutions.com/hubfs/Phone%20Icon%20(3).png) 10556 N Port Washington Rd, Suite 202 Mequon, WI 53092 Copyright © 2026 StrategicClubSolutions All Rights Reserved. [Privacy Policy |](https://strategicclubsolutions.com/privacy-policy) [Terms & Condition](https://strategicclubsolutions.com/sms-terms) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Erica Martin", "url" : "https://strategicclubsolutions.com/scs-blogs/author/erica-martin" }, "dateModified" : "2025-01-20T16:47:24.681Z", "datePublished" : "2020-01-01T14:00:00.000Z", "headline" : "Your Beginning-of-the-Year Checklist", "image" : [ "https://strategicclubsolutions.com/hubfs/Retention%20(1).png" ], "mainEntityOfPage" : { "@id" : "https://strategicclubsolutions.com/scs-blogs/turn-your-pro-shop-into-a-profit-shop-0", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://strategicclubsolutions.com/hubfs/SCS%20Secondary%20Logo_Full%20Dark.png" } } } ```