--- title: SCS Blogs | Erica Martin description: test --- ![Phone](https://strategicclubsolutions.com/hubfs/raw_assets/public/@marketplace/MakeWebBetter/Academia/images/icons/phone.svg) 262-661-2582 [Follow us on LinkedIn](https://www.linkedin.com/company/strategic-club-solutions) [Follow us on Facebook](https://www.facebook.com/StrategicClubSolutions) [Follow us on Instagram](https://www.instagram.com/strategicclubsolutions/) [Follow us on Facebook](mailto:Results@StrategicClubSolutions.com) [![](https://strategicclubsolutions.com/hs-fs/hubfs/SCS%20Secondary%20Logo_Full%20Dark.png?width=739&height=260&name=SCS%20Secondary%20Logo_Full%20Dark.png)](http://www.strategicclubsolutions.com) ![menu](https://f.hubspotusercontent40.net/hubfs/7479797/menu.png) ![close\_24px](https://7479797.fs1.hubspotusercontent-na1.net/hubfs/7479797/close_24px.svg) - [Our Services](https://strategicclubsolutions.com/strategic-planning) Show submenu for Our Services - [Strategic Planning](https://strategicclubsolutions.com/strategic-planning) - 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[Operational Solutions](https://strategicclubsolutions.com/consulting) - [Interim Management](https://strategicclubsolutions.com/interim-management) - [Racquet Resources](https://strategicclubsolutions.com/racquet-resources) - [About SCS](https://strategicclubsolutions.com/meet-the-team) Show submenu for About SCS - [Meet our Team](https://strategicclubsolutions.com/meet-the-team) - [Our Clients](https://strategicclubsolutions.com/our-clients) - [Our Partnerships](https://strategicclubsolutions.com/partners) - [In The News](https://strategicclubsolutions.com/contact-us-0) - [Testimonials](https://strategicclubsolutions.com/testimonials) - [Resources](https://strategicclubsolutions.com/scs-blogs) - [Capital Planning](https://strategicclubsolutions.com/navigator) - [Education](https://strategicclubsolutions.com/education) [Contact Us](https://strategicclubsolutions.com/contact-us) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) # Erica Martin All Post - [All Post](https://strategicclubsolutions.com/scs-blogs) - [Club Operations](https://strategicclubsolutions.com/scs-blogs/tag/club-operations) - [Professional Development](https://strategicclubsolutions.com/scs-blogs/tag/professional-development) - [Strategic Planning](https://strategicclubsolutions.com/scs-blogs/tag/strategic-planning) - [Employee Experience](https://strategicclubsolutions.com/scs-blogs/tag/employee-experience) - [Membership Marketing](https://strategicclubsolutions.com/scs-blogs/tag/membership-marketing) - [Club Governance](https://strategicclubsolutions.com/scs-blogs/tag/club-governance) - [Strategic Communications](https://strategicclubsolutions.com/scs-blogs/tag/strategic-communications) - [Training](https://strategicclubsolutions.com/scs-blogs/tag/training) - [Surveys](https://strategicclubsolutions.com/scs-blogs/tag/surveys) - [Club Branding](https://strategicclubsolutions.com/scs-blogs/tag/club-branding) - [Executive Search](https://strategicclubsolutions.com/scs-blogs/tag/executive-search) - [Capital Planning](https://strategicclubsolutions.com/scs-blogs/tag/capital-planning) - [Staff](https://strategicclubsolutions.com/scs-blogs/tag/staff) - [Racquets](https://strategicclubsolutions.com/scs-blogs/tag/racquets) - [Service](https://strategicclubsolutions.com/scs-blogs/tag/service) - [interview](https://strategicclubsolutions.com/scs-blogs/tag/interview) Search ###### Popular Posts - [Club Operations](https://strategicclubsolutions.com/scs-blogs/tag/club-operations) - [Professional Development](https://strategicclubsolutions.com/scs-blogs/tag/professional-development) - [Strategic Planning](https://strategicclubsolutions.com/scs-blogs/tag/strategic-planning) - [Employee Experience](https://strategicclubsolutions.com/scs-blogs/tag/employee-experience) - [Membership Marketing](https://strategicclubsolutions.com/scs-blogs/tag/membership-marketing) - [Club Governance](https://strategicclubsolutions.com/scs-blogs/tag/club-governance) - [Strategic Communications](https://strategicclubsolutions.com/scs-blogs/tag/strategic-communications) - [Training](https://strategicclubsolutions.com/scs-blogs/tag/training) - [Surveys](https://strategicclubsolutions.com/scs-blogs/tag/surveys) - [Club Branding](https://strategicclubsolutions.com/scs-blogs/tag/club-branding) - [Executive Search](https://strategicclubsolutions.com/scs-blogs/tag/executive-search) - [Capital Planning](https://strategicclubsolutions.com/scs-blogs/tag/capital-planning) - [Staff](https://strategicclubsolutions.com/scs-blogs/tag/staff) - [Racquets](https://strategicclubsolutions.com/scs-blogs/tag/racquets) - [Service](https://strategicclubsolutions.com/scs-blogs/tag/service) - [interview](https://strategicclubsolutions.com/scs-blogs/tag/interview) ###### Popular Posts - [Governance vs. Leadership in a Private Club: Understanding the Distinction and Building Excellence](https://strategicclubsolutions.com/scs-blogs/governance-vs.-leadership-in-a-private-club-understanding-the-distinction-and-building-excellence) - [5 Proven Strategies for Member Retention in Private Clubs](https://strategicclubsolutions.com/scs-blogs/5-proven-strategies-for-member-retention-in-private-clubs) - [The Rise of Recreational Activities and Amenities in Private Clubs](https://strategicclubsolutions.com/scs-blogs/the-rise-of-recreational-activities-and-amenities-in-private-clubs) - [Defining and Strengthening Your Club’s Culture](https://strategicclubsolutions.com/scs-blogs/defining-and-strengthening-your-clubs-culture) - [The Importance of Good Governance in Private Clubs and Communities](https://strategicclubsolutions.com/scs-blogs/the-importance-of-good-governance-in-private-clubs-and-communities) ###### Subscribe [![Brand Drift: The Silent Threat to Generational Club Transitions](https://strategicclubsolutions.com/hs-fs/hubfs/AI-Generated%20Media/Images/Country%20Club%20Dining%20Room%20with%20Generations.png?width=400&upsize=true&name=Country%20Club%20Dining%20Room%20with%20Generations.png)](https://strategicclubsolutions.com/scs-blogs/brand-drift-the-silent-threat-to-generational-club-transitions) ##### [Brand Drift: The Silent Threat to Generational Club Transitions](https://strategicclubsolutions.com/scs-blogs/brand-drift-the-silent-threat-to-generational-club-transitions) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 25 August 2026 Walk into the dining room of most private clubs on a Friday night, and you will find two members... 5 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/brand-drift-the-silent-threat-to-generational-club-transitions) [![Why Your Members “Didn’t See the Email”](https://strategicclubsolutions.com/hs-fs/hubfs/AI-Generated%20Media/Images/Sophisticated%20Country%20Club%20Member%20at%20Computer%20Screen-1.png?width=400&upsize=true&name=Sophisticated%20Country%20Club%20Member%20at%20Computer%20Screen-1.png)](https://strategicclubsolutions.com/scs-blogs/why-your-members-didnt-see-the-email) ##### [Why Your Members “Didn’t See the Email”](https://strategicclubsolutions.com/scs-blogs/why-your-members-didnt-see-the-email) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 6 July 2026 The most common communication problem in private clubs has nothing to do with content. It has... 2 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/why-your-members-didnt-see-the-email) [![Why Every Private Club Needs a Brand Refresh (and How to Do It Right)](https://strategicclubsolutions.com/hs-fs/hubfs/AdobeStock_851490016.jpeg?width=400&upsize=true&name=AdobeStock_851490016.jpeg)](https://strategicclubsolutions.com/scs-blogs/why-every-private-club-needs-a-brand-refresh-and-how-to-do-it-right) ##### [Why Every Private Club Needs a Brand Refresh (and How to Do It Right)](https://strategicclubsolutions.com/scs-blogs/why-every-private-club-needs-a-brand-refresh-and-how-to-do-it-right) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 1 October 2025 Private clubs are built on tradition, legacy, and belonging. Yet even the most respected clubs... 3 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/why-every-private-club-needs-a-brand-refresh-and-how-to-do-it-right) [![Referral Culture: The New Tradition Every Club Needs](https://strategicclubsolutions.com/hs-fs/hubfs/Blog%20Cover%20(4).png?width=400&upsize=true&name=Blog%20Cover%20(4).png)](https://strategicclubsolutions.com/scs-blogs/referral-culture-the-new-tradition-every-club-needs) ##### [Referral Culture: The New Tradition Every Club Needs](https://strategicclubsolutions.com/scs-blogs/referral-culture-the-new-tradition-every-club-needs) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 3 September 2025 For decades, private clubs have relied on tradition, exclusivity, and the quiet strength of... 2 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/referral-culture-the-new-tradition-every-club-needs) [![Communicating Capital Projects: The Three C’s Every Club Needs](https://strategicclubsolutions.com/hs-fs/hubfs/Blog%20Cover%20(3).png?width=400&upsize=true&name=Blog%20Cover%20(3).png)](https://strategicclubsolutions.com/scs-blogs/communicating-capital-projects-the-three-cs-every-club-needs) ##### [Communicating Capital Projects: The Three C’s Every Club Needs](https://strategicclubsolutions.com/scs-blogs/communicating-capital-projects-the-three-cs-every-club-needs) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 20 August 2025 Capital projects are some of the most exciting moments in a club’s history. They signal growth,... 3 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/communicating-capital-projects-the-three-cs-every-club-needs) [![Confessions of a Club Communicator: What Mistakes Taught Me About Success](https://strategicclubsolutions.com/hs-fs/hubfs/Social%20Media%20blog.png?width=400&upsize=true&name=Social%20Media%20blog.png)](https://strategicclubsolutions.com/scs-blogs/what-mistakes-taught-me-about-success) ##### [Confessions of a Club Communicator: What Mistakes Taught Me About Success](https://strategicclubsolutions.com/scs-blogs/what-mistakes-taught-me-about-success) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 24 May 2025 If you work in club communications, mistakes are as inevitable as member complaints about the air... 2 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/what-mistakes-taught-me-about-success) [![Forget Going Viral. Try Being Valuable. A smarter, simpler approach to club social media that actually connects.](https://strategicclubsolutions.com/hs-fs/hubfs/Social%20Media%20blog.png?width=400&upsize=true&name=Social%20Media%20blog.png)](https://strategicclubsolutions.com/scs-blogs/social-media) ##### [Forget Going Viral. Try Being Valuable. A smarter, simpler approach to club social media that actually connects.](https://strategicclubsolutions.com/scs-blogs/social-media) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 2 April 2025 Let’s be honest, managing social media for a private club isn’t like running an account for a... 4 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/social-media) [![Celebrating Excellence: Strategic Club Solutions Wins Big at BoardRoom Awards](https://strategicclubsolutions.com/hs-fs/hubfs/BoardRoom%20Awards.png?width=400&upsize=true&name=BoardRoom%20Awards.png)](https://strategicclubsolutions.com/scs-blogs/boardroom-awards-2024) ##### [Celebrating Excellence: Strategic Club Solutions Wins Big at BoardRoom Awards](https://strategicclubsolutions.com/scs-blogs/boardroom-awards-2024) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 1 March 2025 We are thrilled to announce that Strategic Club Solutions has once again been recognized for... 3 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/boardroom-awards-2024) [![Introducing Navigator - An Incredible New Technology Platform for Private Clubs and Communities](https://strategicclubsolutions.com/hs-fs/hubfs/Navigator%20Logo.png?width=400&upsize=true&name=Navigator%20Logo.png)](https://strategicclubsolutions.com/scs-blogs/navigator) ##### [Introducing Navigator - An Incredible New Technology Platform for Private Clubs and Communities](https://strategicclubsolutions.com/scs-blogs/navigator) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 4 February 2025 We are excited to announce a new strategic partnership with SmartProperty®, the leader in reserve... 2 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/navigator) ##### [Strategic Club Solutions Welcomes Jeffery Murray, CCM, CAM, FMP](https://strategicclubsolutions.com/scs-blogs/strategic-club-solutions-welcomes-jeffery-murray-ccm-cam-fmp) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 20 January 2025 ###### **Strategic Club Solutions Welcomes Jeffery Murray, CCM, CAM, FMP as a Sr. Club & Community...** 2 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/strategic-club-solutions-welcomes-jeffery-murray-ccm-cam-fmp) [![Crafting a Winning Sales Approach for Private Club Memberships](https://strategicclubsolutions.com/hs-fs/hubfs/Members.png?width=400&upsize=true&name=Members.png)](https://strategicclubsolutions.com/scs-blogs/crafting-a-winning-sales-approach-for-private-club-memberships) ##### [Crafting a Winning Sales Approach for Private Club Memberships](https://strategicclubsolutions.com/scs-blogs/crafting-a-winning-sales-approach-for-private-club-memberships) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 18 December 2024 The path to membership is not a one-size-fits-all journey. As we partner with clubs across the... 3 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/crafting-a-winning-sales-approach-for-private-club-memberships) [![Strategic Club Solutions Welcomes Joyce M. Halama, CCM as Principal Trainer & Club Consultant](https://strategicclubsolutions.com/hs-fs/hubfs/Joyce%20Announcement.png?width=400&upsize=true&name=Joyce%20Announcement.png)](https://strategicclubsolutions.com/scs-blogs/strategic-club-solutions-welcomes-joyce-m.-halama-ccm-as-principal-trainer-club-consultant) ##### [Strategic Club Solutions Welcomes Joyce M. Halama, CCM as Principal Trainer & Club Consultant](https://strategicclubsolutions.com/scs-blogs/strategic-club-solutions-welcomes-joyce-m.-halama-ccm-as-principal-trainer-club-consultant) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 1 October 2024 ###### We are excited to announce that Joyce M. Halama, CCM, an award-winning club trainer and... 2 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/strategic-club-solutions-welcomes-joyce-m.-halama-ccm-as-principal-trainer-club-consultant) [![5 Proven Strategies for Member Retention in Private Clubs](https://strategicclubsolutions.com/hs-fs/hubfs/Retention.png?width=400&upsize=true&name=Retention.png)](https://strategicclubsolutions.com/scs-blogs/5-proven-strategies-for-member-retention-in-private-clubs) ##### [5 Proven Strategies for Member Retention in Private Clubs](https://strategicclubsolutions.com/scs-blogs/5-proven-strategies-for-member-retention-in-private-clubs) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 17 June 2024 [Member retention](https://strategicclubsolutions.com/membership-marketing) is a critical aspect of maintaining a thriving club. Retaining members not... 3 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/5-proven-strategies-for-member-retention-in-private-clubs) [![How to Improve Communication Channels for Better Member Engagement](https://strategicclubsolutions.com/hs-fs/hubfs/Bridging%20the%20Gap.png?width=400&upsize=true&name=Bridging%20the%20Gap.png)](https://strategicclubsolutions.com/scs-blogs/how-to-improve-communication-channels-for-better-member-engagement) ##### [How to Improve Communication Channels for Better Member Engagement](https://strategicclubsolutions.com/scs-blogs/how-to-improve-communication-channels-for-better-member-engagement) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 1 March 2024 Effective communication is a cornerstone of[member retention and engagement](https://www.strategicclubsolutions.com/membership-growth-retention/)in private clubs.... 3 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/how-to-improve-communication-channels-for-better-member-engagement) [![10 Tech Tips for a Stronger Club Experience in the Digital Era](https://strategicclubsolutions.com/hs-fs/hubfs/Tech.png?width=400&upsize=true&name=Tech.png)](https://strategicclubsolutions.com/scs-blogs/10-tech-tips-for-a-stronger-club-experience-in-the-digital-era) ##### [10 Tech Tips for a Stronger Club Experience in the Digital Era](https://strategicclubsolutions.com/scs-blogs/10-tech-tips-for-a-stronger-club-experience-in-the-digital-era) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 10 August 2023 ### 10 Tech Tips for a Stronger Club Experience in the Digital Era Instagram launched... 4 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/10-tech-tips-for-a-stronger-club-experience-in-the-digital-era) [![Crafting Exceptional Member Experiences: Best Practices](https://strategicclubsolutions.com/hs-fs/hubfs/Members.png?width=400&upsize=true&name=Members.png)](https://strategicclubsolutions.com/scs-blogs/crafting-exceptional-member-experiences-best-practices) ##### [Crafting Exceptional Member Experiences: Best Practices](https://strategicclubsolutions.com/scs-blogs/crafting-exceptional-member-experiences-best-practices) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 25 July 2023 ### Crafting Exceptional Member Experiences: Best Practices Gone are the days of great... 3 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/crafting-exceptional-member-experiences-best-practices) [![Ryan Doerr, 2022 Gary Player Educator of the Year Award](https://strategicclubsolutions.com/hs-fs/hubfs/Joyce%20Announcement.png?width=400&upsize=true&name=Joyce%20Announcement.png)](https://strategicclubsolutions.com/scs-blogs/ryan-doerr-2022-gary-player-educator-of-the-year-award) ##### [Ryan Doerr, 2022 Gary Player Educator of the Year Award](https://strategicclubsolutions.com/scs-blogs/ryan-doerr-2022-gary-player-educator-of-the-year-award) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 1 July 2023 ### Ryan Doerr, 2022 Gary Player Educator of the Year Award Ryan Doerr has spent his... 3 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/ryan-doerr-2022-gary-player-educator-of-the-year-award) [![Your Beginning-of-the-Year Checklist](https://strategicclubsolutions.com/hs-fs/hubfs/Retention%20(1).png?width=400&upsize=true&name=Retention%20(1).png)](https://strategicclubsolutions.com/scs-blogs/turn-your-pro-shop-into-a-profit-shop-0) ##### [Your Beginning-of-the-Year Checklist](https://strategicclubsolutions.com/scs-blogs/turn-your-pro-shop-into-a-profit-shop-0) ![Erica Martin](https://strategicclubsolutions.com/hubfs/1-4.png) [Erica Martin](https://strategicclubsolutions.com/scs-blogs/author/erica-martin) 1 January 2020 ### Top 5 January Must-Dos: **1. Review your [collateral](https://strategicclubsolutions.com/membership-marketing)** - Look for outdated images and images... 2 minutes read [Read More](https://strategicclubsolutions.com/scs-blogs/turn-your-pro-shop-into-a-profit-shop-0) [![SCS Primary Logo](https://strategicclubsolutions.com/hubfs/SCS%20Primary%20Logo_Full%20Light.png)](https://strategicclubsolutions.com/) Award-winning consulting for private clubs and communities. Specializing in strategic planning, executive search, training and professional development, membership marketing, strategic communications, club branding, surveys, employee experience, and operational strategies. 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