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Marketing and Communications
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As 2024 closes, we’re inundated with the newest planners, questions about resolutions, and, potentially, dreams of how the new year will bring the best versions of ourselves. Let’s approach this differently this year. Instead of simply listing resolutions that fade by February, let’s commit to a more thoughtful and intentional process—one that embraces clarity, reflection,...
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The path to membership is not a one-size-fits-all journey. As we partner with clubs across the country to develop and implement robust membership marketing strategies and tactics, we often encounter two primary scenarios: Those we like to call The Active Seeker: Someone who has already decided they want to join a private club and reaches...
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Being a leader, a Key Connector, means more than just overseeing training an employee on tasks; it’s about bridging the gap between individual aspirations and organizational goals. It’s the ability to inspire, guide, and equip your team with the tools they need to thrive professionally. Employee training and development are at the heart of this...
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With the holiday season upon us, there’s an opportunity to create meaningful events that members will remember fondly. These event ideas are designed with creativity and inclusivity in mind, allowing city clubs, country clubs, and golf clubs alike to spread holiday cheer. Festive Family-Friendly Events Festive Family-Friendly Events Holiday Drive-In Movie NightTransform your club’s parking...
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At Strategic Club Solutions, we know the difference a well-prepared onboarding process can make for a new manager stepping into a private club environment. Whether you’re welcoming a new department head or an experienced general manager, effective onboarding sets the stage for a successful, engaged, and aligned leader. That’s why we’ve developed a comprehensive 90-Day...
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General Managers juggle various responsibilities, from member satisfaction to financial oversight. While the demands are high, balance remains crucial. Achieving this balance helps General Managers maintain their well-being and sets a standard for their leadership teams to follow. A culture of well-being positively impacts engagement, creativity, and productivity, which are vital to the club’s success....
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Member retention is a critical aspect of maintaining a thriving club. Retaining members not only ensures a stable revenue stream but also fosters a vibrant and engaged community.  Here are five strategies to help you enhance member retention at your club: 1. Enhance the Member Journey Understanding and optimizing the member journey is crucial. From...
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Effective communication is a cornerstone of member retention and engagement in private clubs. By diversifying your communication methods, you can ensure that members are consistently updated about club activities and news, fostering a sense of connection and value. Here’s how to improve your communication channels to keep your members informed and engaged: 1. Utilize NewslettersNewsletters...
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BoardRoom Excellence in Achievement Award
We are thrilled to announce that Strategic Club Solutions has once again been recognized for our outstanding contributions to the private club industry. For the fifth consecutive year, we have received the prestigious BoardRoom Excellence in Achievement Award in three key categories: Consulting Company, Branding & Communications, and Marketing Company. Our Winning Approach At Strategic...
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One of the most significant private club challenges today is effective communication with the younger generation. At Strategic Club Solutions, we are consistently seeing a need for diverse preferences in our clubs’ survey data. Unlike previous generations, where newsletters and bulletin boards were the norm, today’s young members seek convenience, immediacy, and a digital-first approach....
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