Have you read our Bridging the Communication Gap article? We recommend starting there before reading our 10 must not dos.
When attempting to attract a younger generation through communication, there are several critical ”must not dos” that clubs should be aware of. Avoiding these pitfalls is essential for effective engagement and building a positive relationship with this demographic.
1. Do Not Rely Solely on Traditional Communication Methods
Avoid relying only on print newsletters, formal emails, or one-way communication channels. Younger generations often prefer interactive, digital-first platforms like social media, apps, and instant messaging.
2. Do Not Overlook the Importance of Mobile Optimization
Do not ignore the necessity of having a mobile-friendly website and communications. Most younger individuals access information primarily through their smartphones.
3. Avoid Overly Formal or Corporate Language
Steer clear of jargon, overly formal language, or corporate speak. Younger audiences often favor a more conversational, authentic tone that resonates more personally with them.
4. Do Not Neglect Privacy and Data Security
Be cautious about how you handle personal data. Younger generations are more privacy-conscious, and mishandling data can lead to distrust and disengagement.
5. Avoid One-Size-Fits-All Messaging
Do not send the same message to all members. Younger generations value personalization and content that speaks directly to their interests and needs.
6. Do Not Underestimate the Power of Visual Content
Avoid text-heavy communications without visual elements. Younger audiences are more engaged by dynamic content like videos, infographics, and images.
7. Do Not Ignore Feedback and Engagement Metrics
Avoid sticking rigidly to a plan without considering feedback. It’s crucial to adapt based on the engagement and responses you receive from younger members.
8. Do Not Overlook the Importance of Social Issues
Avoid being indifferent or silent on social and environmental issues. Many younger individuals are socially conscious and appreciate when organizations align with their values.
9. Avoid Being Inconsistent in Your Messaging
Do not be sporadic or inconsistent in your communication frequency and style. Consistency helps in building trust and keeping the audience engaged.
10. Do Not Disregard the Importance of Two-Way Communication
Avoid making all communications one-way. Encourage and facilitate two-way dialogues, allowing younger members to voice their opinions and feedback.
By avoiding these common mistakes, clubs and organizations can more effectively communicate with and attract younger generations, fostering a more inclusive, engaging, and dynamic community environment.
Download our Action Checklist for Clubs to ensure you are preparing for the next generation of Members.
SCS has a team of award-winning experts ready to partner with you to ensure you are preparing for a strong future. Schedule a complimentary guidance call and see how we can support you.
